SurveySMEs / SaaS3 questions · ~1 min

Customer Effort Score (CES) survey template

This free Customer Effort Score (CES) survey template helps you measure how easy it was to complete a task. It has 3 ready-made questions, takes about 1 minute to answer, and is anonymous by default. Customise every question, then share it by link, QR code or website embed.

Use this template — free All templates

Questions in this template

How easy was it to get what you needed today? *
Rating scale
What were you trying to do?
Single choice
Make a purchase · Get support · Change my account · Find information · Other
What made it difficult?
Long text · shown only for some answers

* required. Every question is editable.

Recommended settings

Visibility: Unlisted — only people with the link
Responses: Anonymous — not linked to accounts
Results: Only you and your workspace see results
One response per: Browser

Best for: Rating scale, follow-up branching.

Best practice for customer feedback

Ask at the moment of truth — right after a purchase, delivery or support case.
Track one headline metric (CSAT, NPS or CES) consistently over time.
Close the loop: thank customers and act on the top themes (use AI theme summaries).

Customer Effort Score (CES): frequently asked questions

What questions should a Customer Effort Score (CES) survey include?

A good Customer Effort Score (CES) survey is short and focused. This template asks: How easy was it to get what you needed today? · What were you trying to do? · What made it difficult? Remove anything you won’t act on.

Is the Customer Effort Score (CES) survey anonymous?

Yes. Responses are anonymous by default and aren’t linked to anyone’s account.

How long does the Customer Effort Score (CES) survey take to complete?

About 1 minute — 3 questions. Shorter surveys get more responses.

Can I customise the Customer Effort Score (CES) survey template?

Yes. Every question, option and setting is editable before you publish, and you can add skip logic, pages, a cover image and translations into 20 more languages, from Chinese, Hindi and Spanish to Arabic, Bengali and Hausa.