SurveyStartups / SMEs6 questions · ~4 min

Target Audience Research survey template

This free Target Audience Research survey template helps you understand customer needs and audience segments. It has 6 ready-made questions, takes about 4 minutes to answer, and is anonymous by default. Customise every question, then share it by link, QR code or website embed.

Use this template — free All templates

Questions in this template

What is the biggest challenge you face with [topic]? *
Long text
Where do you look for solutions?
Multiple choice
Search engines · Social media · Friends & colleagues · Online communities · Marketplaces · Other
How much would solving this matter to you? *
Rating scale
Age group (optional)
Single choice
Under 18 · 18–24 · 25–34 · 35–44 · 45–54 · 55+ · Prefer not to say
Which best describes your work? (optional)
Single choice
Student · Employed · Self-employed / business owner · Not working · Prefer not to say
Where are you based? (optional)
Single choice
Singapore · India · Malaysia · Elsewhere

* required. Every question is editable.

Recommended settings

Visibility: Unlisted — only people with the link
Responses: Anonymous — not linked to accounts
Results: Only you and your workspace see results
One response per: Browser

Best for: Demographic questions optional.

Best practice for market research

Describe the concept neutrally — avoid selling it in the question.
Use ranking to force trade-offs between features.
Segment results by audience answers with the “Only people who answered” filter.

Target Audience Research: frequently asked questions

What questions should a Target Audience Research survey include?

A good Target Audience Research survey is short and focused. This template asks: What is the biggest challenge you face with [topic]? · Where do you look for solutions? · How much would solving this matter to you? · Age group (optional) — plus 2 more. Remove anything you won’t act on.

Is the Target Audience Research survey anonymous?

Yes. Responses are anonymous by default and aren’t linked to anyone’s account.

How long does the Target Audience Research survey take to complete?

About 4 minutes — 6 questions. Shorter surveys get more responses.

Can I customise the Target Audience Research survey template?

Yes. Every question, option and setting is editable before you publish, and you can add skip logic, pages, a cover image and translations into 20 more languages, from Chinese, Hindi and Spanish to Arabic, Bengali and Hausa.