SurveySMEs5 questions · ~3 min

Pricing & Willingness-to-Pay Survey template

This free Pricing & Willingness-to-Pay Survey template helps you explore price expectations and package preferences. It has 5 ready-made questions, takes about 3 minutes to answer, and is anonymous by default. Customise every question, then share it by link, QR code or website embed.

Use this template — free All templates

Questions in this template

At what monthly price would this feel like a bargain? *
Single choice
Under $5 · $5–10 · $10–20 · $20–50 · Over $50
At what monthly price would it start to feel expensive? *
Single choice
Under $10 · $10–20 · $20–50 · $50–100 · Over $100
At what price would you not consider it at all? *
Single choice
Under $20 · $20–50 · $50–100 · Over $100
Which package would you choose? *
Single choice
Basic (essentials) · Standard (most features) · Premium (everything + support)
How would you prefer to pay?
Single choice
Monthly · Yearly (with a discount) · One-off purchase

* required. Every question is editable.

Recommended settings

Visibility: Unlisted — only people with the link
Responses: Anonymous — not linked to accounts
Results: Only you and your workspace see results
One response per: Browser

Best for: Price ranges, randomized options.

Tip: Edit the price ranges to your currency. Option order isn’t randomised automatically — vary it between versions if you need to.

Best practice for market research

Describe the concept neutrally — avoid selling it in the question.
Use ranking to force trade-offs between features.
Segment results by audience answers with the “Only people who answered” filter.

Pricing & Willingness-to-Pay Survey: frequently asked questions

What questions should a Pricing & Willingness-to-Pay Survey include?

A good Pricing & Willingness-to-Pay Survey is short and focused. This template asks: At what monthly price would this feel like a bargain? · At what monthly price would it start to feel expensive? · At what price would you not consider it at all? · Which package would you choose? — plus 1 more. Remove anything you won’t act on.

Is the Pricing & Willingness-to-Pay Survey anonymous?

Yes. Responses are anonymous by default and aren’t linked to anyone’s account.

How long does the Pricing & Willingness-to-Pay Survey take to complete?

About 3 minutes — 5 questions. Shorter surveys get more responses.

Can I customise the Pricing & Willingness-to-Pay Survey template?

Yes. Every question, option and setting is editable before you publish, and you can add skip logic, pages, a cover image and translations into 20 more languages, from Chinese, Hindi and Spanish to Arabic, Bengali and Hausa.