FormAgencies / Media Sellers12 questions · ~6 min

Advertising Campaign Brief form template

This free Advertising Campaign Brief form template helps you collect a structured brief from a client before starting a campaign. It has 12 ready-made questions, takes about 6 minutes to answer, and is anonymous by default. Customise every question, then share it by link, QR code or website embed.

Use this template — freeAll templates

Questions in this template

  1. Company / brand *
    Short text
  2. Your name *
    Short text
  3. Email address *
    Email address
  4. Main objective *
    Single choice
    Brand awareness · Leads / sign-ups · Sales · App installs · Event promotion · Other
  5. Who is the target audience? *
    Long text
  6. Which channels are you considering?
    Multiple choice
    Social media · Search · Video / YouTube · Display · Influencers · Print · Outdoor · Radio / TV
  7. Key message or offer
    Long text
  8. Budget
    Single choice
    Under 5,000 · 5,000–20,000 · 20,000–100,000 · More than 100,000 · Not sure yet
  9. Campaign start date
    Date
  10. Campaign end date
    Date
  11. What do you need from us?
    Multiple choice
    Strategy · Creative / design · Video production · Media buying · Reporting
  12. Brand guidelines or reference material (optional)
    File upload

* required. Every question is editable.

Recommended settings

Visibility
Unlisted — only people with the link
Responses
Anonymous — not linked to accounts
Results
Only you and your workspace see results
One response per
No limit (people can submit for others)
Consent notice
Included — edit it to match your policy

Best for: Objectives, channels, budget range, brand file upload.

Industries: Professional Services, Media & Entertainment.

Best practice for operations

  • Make required fields truly required, and everything else optional.
  • Use a webhook to send new requests to your team’s tools.
  • Restrict supplier scorecards to the procurement team.

Advertising Campaign Brief: frequently asked questions

What questions should a Advertising Campaign Brief form include?

A good Advertising Campaign Brief form is short and focused. This template asks: Company / brand · Your name · Email address · Main objective — plus 8 more. Remove anything you won’t act on.

Is the Advertising Campaign Brief form anonymous?

Yes. Responses are anonymous by default and aren’t linked to anyone’s account, although the form asks for contact details so you can reply.

How long does the Advertising Campaign Brief form take to complete?

About 6 minutes — 12 questions. Shorter forms get more responses.

Can I customise the Advertising Campaign Brief form template?

Yes. Every question, option and setting is editable before you publish, and you can add skip logic, pages, a cover image and translations into 20 more languages, from Chinese, Hindi and Spanish to Arabic, Bengali and Hausa.

How do I share the Advertising Campaign Brief form and see results?

Publish it to get a link, QR code and embed code. Results update live; export to CSV or Excel, print a PDF report, or connect Google Sheets.

Advertising Campaign Brief form template (free) · Quibzy