SurveyIndividuals4 questions · ~3 min

Consumer Preferences Survey template

This free Consumer Preferences Survey template helps you compare preferences for everyday products and services. It has 4 ready-made questions, takes about 3 minutes to answer, and is anonymous by default. Customise every question, then share it by link, QR code or website embed.

Use this template — freeAll templates

Questions in this template

  1. Where do you usually shop for everyday items? *
    Single choice
    Supermarket · Neighbourhood store · Online marketplace · Quick-commerce app · Other
  2. How important is each factor when you choose a product? *
    Grid (matrix)
    Price · Quality · Brand · Convenience · Sustainability
  3. How satisfied are you with the choices available to you?
    Rating scale
  4. Which product or service do you wish was better, and why?
    Long text

* required. Every question is editable.

Recommended settings

Visibility
Unlisted — only people with the link
Responses
Anonymous — not linked to accounts
Results
Respondents see totals and charts after answering
One response per
Browser

Best for: Rating scale, charts.

Best practice for personal finance & lifestyle

  • Keep money questions optional and in ranges, never exact amounts.
  • Explain how answers will be used in “Why you’re asking”.
  • Share results as charts only; text answers stay private to you.

Consumer Preferences Survey: frequently asked questions

What questions should a Consumer Preferences Survey include?

A good Consumer Preferences Survey is short and focused. This template asks: Where do you usually shop for everyday items? · How important is each factor when you choose a product? · How satisfied are you with the choices available to you? · Which product or service do you wish was better, and why? Remove anything you won’t act on.

Is the Consumer Preferences Survey anonymous?

Yes. Responses are anonymous by default and aren’t linked to anyone’s account.

How long does the Consumer Preferences Survey take to complete?

About 3 minutes — 4 questions. Shorter surveys get more responses.

Can I customise the Consumer Preferences Survey template?

Yes. Every question, option and setting is editable before you publish, and you can add skip logic, pages, a cover image and translations into 20 more languages, from Chinese, Hindi and Spanish to Arabic, Bengali and Hausa.

How do I share the Consumer Preferences Survey and see results?

Publish it to get a link, QR code and embed code. Results update live; export to CSV or Excel, print a PDF report, or connect Google Sheets.